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Should Small Businesses Utilize Social Media Marketing

When opening a small business, the business owners are most likely researching 1 million different things to know before their open date. In this day and age, I am sure social media marketing comes up during this tiresome search. That is for a good reason. The answer is simple, everyone is on some sort of social media platform. Don’t believe me? There are now 4.2 billion active social media users. That’s about twice as many users as there were only five years ago.

Small businesses need to utilize social media marketing.

Just like every company, small businesses need to utilize social media marketing. Big companies have the luxury of having more topics, people, and content to share, whereas small businesses have to tap into that more creative and innovative side. Simply having a social media presence and posting isn't enough anymore and many times, this can hurt your business’s success.

Compete against the big guys with social media.

It is your time to now battle those larger companies with social media marketing. Social media has given small businesses the platforms to do so! This form of free marketing levels the playing field and gives you the option to show off what your business offers while reaching a much wider audience. If you are executing a good social media strategy you will not only retain some new customers by being seen by fresh eyes but you also can humanize your brand and create some “regulars” aka loyal customers.

Before choosing a social media platform(s) know your target audience.

Small businesses provide numerous services and offers so it is very important to consider your audience. Are you a new bar that has a cool modern vibe? Consider what age and niche you want to target!

Use social media to drive traffic to your website.

Another large benefit of social media marketing for small businesses is the drive of traffic to your website. Having a LinkTree in your bio on your Instagram with all the important links like your website, an event landing page, etc. is very beneficial.

No matter the size or type of business you run, social media marketing is a must!

Do you need a team to help you launch your small business on social media? We can help! Our expert team of social media managers can help with strategy, setting up accounts, creating content, posting, and engagement. Learn more about our social media management services here.

Do you prefer to manage your business's social yourself? Check out our Social Strategy Templates! These Canva templates are easy to navigate and made for all skill levels to help guide you through the process of creating a social strategy. A thoughtful social strategy is key, it's what will set you apart from just any other small business online. Learn more about our Social Strategy Templates here.

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