If you don't have an influencer marketing plan yet, you're already playing catch-up. Influencers have built up massive, loyal followings, and their word carries more weight with their audience than almost any ad ever could. When an influencer tells their followers to buy something, they buy it, not because of a clever tagline, but because they trust the person recommending it. And it's not just beauty gurus and fitness influencers anymore. There's a creator for basically ever

How a Stranger Becomes Your Favorite Regular (And What Your Marketing Has To Do With It)

Boutique hotel marketing is stuck on beauty shots, but guests want more. This post breaks down five social media marketing strategies boutique hotels and resorts need in 2026: authentic influencer and creator partnerships, community partnerships that get guests exploring, real amenity content beyond the lobby photos, storytelling over scenery, and social media as an extension of your concierge. Real hospitality marketing tips for boutique hotels ready to build guest trust bef