Matices
SCOPE
Brand identity & collateral
DELIVERABLES
Wordmark, signage, menu design, environmental graphics, pattern system
DISCIPLINES
Brand identity, art direction
A Latin-inspired restaurant and bar that wanted an identity as layered as its cuisine.
"Matices" means nuances — the subtle shades between things. The brief was to build a full identity system that captured that depth: a brand that felt cultural and crafted, equally at home on a hand-painted sign, a menu, and the walls of the room itself.
THE IDEA
Energy, made visible
We anchored the identity in cymatics — the patterns that sound creates as it moves through matter — and let those forms meet organic flora and flowing, topographic line work. The result is a visual language about resonance and layering: every mark feels like a frequency made visible, a fitting metaphor for a kitchen built on nuance, culture, and the way flavors build on one another.
THE IDEA
A symbol that resonates
The primary mark pairs a hand-drawn cymatic medallion with custom lettering. The concentric, rippling rings read as sound and movement at a glance, while the drawn-by-hand quality keeps it warm and human — craft you can feel before you can name it.
TYPE & COLOR
Atmosphere over decoration
The palette pulls from earthy, sun-warmed tones grounded by deep charcoal -- colors that feel lived-in rather than designed. Typography pairs a structured display face with hand-drawn elements that soften the formality. Together they set a mood that belongs in the room, not on top of it.
