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Don't Fall for the Vanity Metrics Obsession
VIEWS, LIKES, COMMENTS, FOLLOWER COUNT… These are all that would be considered vanity metrics and often are the wrong metrics that people...

Alexandra Caceres
Aug 28, 20232 min read


A Guide to Engagement on Instagram
Out of all social media platforms, Instagram tends to be the easiest platform to engage on. However, there is a strategy for Instagram...

Kaitlyn Quinlan
Aug 7, 20233 min read


How to Incorporate Pop Culture Into Your Social Strategy
When there is a “moment” in pop culture, you’re sure to see it all over social media. Barbie has firmly taken hold of the cultural...

Ashley Polan
Jul 31, 20232 min read
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