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Take the first steps to mastering social media marketing for your biz or clients.



What's good social media marketing without a real strategy?

As a social media marketer or small business owner, this course will teach you how to build an effective social media marketing strategy so you can feel confident about your approach to social media marketing. Stop wasting time on tactics that aren't working and hone in on the things that get results.



Outline your branding and make sure your brand is cohesive across all social media channels

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Content Strategy

What will you post? How often should you post? Learn to create content with intention.


Competitor Analysis

What are they doing and how can you do better


Engagement Strategy

Uncover what hashtags and keywords to use and how much time to spend on engagement


Audience Analysis

Dig deeper into understanding your audience and how to communicate with them



Round out your strategy with realistic, easy-to-track goals


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You don't need to be a social media expert to build an effective social strategy, but you'll sure feel like one when you're done with this course! In 7 short videos, an average of 8 minutes long, I'll guide you through the process of building your very own social strategy. Upon purchasing the course, you will be given a code to download your favorite Social Strategy Template design for FREE to complete as you go along.

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About Ashley


After a year of freelancing, I found I was growing rapidly so I hired my first employee and officially started Honeypot Social in 2020. Since beginning this journey, I have had the opportunity to work with over 30 clients, industries ranging from boutiques and restaurants to country clubs and full-on city districts, and our team has grown to 6 incredible women (including myself)!

I've since learned A LOT along the way. I've learned a lot about what does and doesn't work when it comes to social media marketing, I've had my share of wins and losses, I have encountered challenges growing and building a thriving culture... but most importantly all of that experience has led me right here, talking to you! Something must have led you here as well. For that, I am grateful our paths have crossed!

My hope is that you find my course on building a social strategy valuable for you and your business. I've applied my many years of experience and have spent a whole lot of time preparing a course and templates that are easy to digest and something you could easily implement. Upon completing this course, you should feel prepared to enter the wild hive of social media marketing!

So you might be wondering, "there are so many of these courses out there, why should I learn from you?" You're absolutely right and I'm sure they are fabulous! But, here's a little background on me and what has led me here...

Circa 2015 (7 years ago!) I began my social media marketing journey working in a corporate marketing position and a large Resort Casino. This was back when social media was just taking off and businesses were beginning to realize they needed to have a strong presence. This was a great learning stage for me as I developed a strategy for them, got to test out many ideas, found my eye for creating creative content, and spent more time than I would like to admit on engagement growing their accounts. Since then, I went on to work as a Marketing Manager for another large hotel in the area for another couple of years. While there, I was being approached by other businesses in the area seeking my expertise, and after some time working on these different accounts I decided to take the leap to freelance.

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