Updated: Nov 24, 2020
To run a successful social media campaign, it’s important that your content is effective and high-performing. The goal is to engage your audience and keep them coming back for more. It can be difficult and time-consuming to brainstorm and create successful social media content, but in the end, it will add a lot of value to your customer experience.
There are numerous different types of content to create and share, as well as a number of social media platforms to utilize! Keep reading for the different types of content you can create for social media and where to share them for the optimal results.
Writing articles and blog posts can demonstrate your expertise in certain areas. This in turn can create credibility for you and your company. Sharing this content on social platforms is a great way to drive traffic to your website as well. We recommend sharing articles and blogs on Facebook and LinkedIn where you can go into detail on the topic and easily link to your site. Twitter is also a great place to share links to articles and blogs with a very short quote or snippet.
If the content you create is Evergreen, and doesn’t become outdated over time, you can schedule out these articles and blogs on your content calendar way in advance. This makes it easier for you to manage your social media campaign and content calendar as well!
Photos are one of the most common types of content you see shared on social media, and for a good reason! Visuals are a great way to capture your audience’s attention. With that being said, the images you produce and share need to be top-notch, quality photos in order to stand out among the masses. Instagram is the most popular platform to share photos on, with Pinterest being a great option as well. The plus side to Pinterest is that you can still link to your site or other platforms you want your audience to visit so they can easily continue their information search on your company.
If you want to get information across to your audience, you want it to make it as easy as possible for them. The less work they have to do, the better. That’s why videos are such a great concept, your audience doesn’t have to read anything or do any further searching. All the information they need is right in front of them! YouTube is the most well-known video sharing platform, and from there, you can share video links to Facebook, LinkedIn, and Twitter. Depending on the platform, you can also upload your videos directly to them, although most have time limitations that you should be aware of.
Social media platforms like Facebook and Instagram offer the feature of Live Videos to their users. Live videos have the same benefits as the normal videos as we stated above because you can still view the content after the live stream is over. A great time to utilize live videos would be for an event that some people can’t attend in person. Followers are able to comment and interact with the video in real-time, encouraging engagement, and more interest!
Story videos, or stories, have become widely popular across Instagram and have also been introduced on Facebook. Although the first time “stories” became well-known was on Snapchat. A story is only available for 24 hours and disappears to your followers for good after that time. This is great content to produce for announcements, events, or to just keep your followers engaged! There is a good chance that not all of your followers will see your story before it disappears, so if the content you want to share is very important, we suggest posting it elsewhere.
Infographics, graphics, and graphs are all content ideas that are great to share on social platforms. When information is displayed as an image, your reader will be more likely to take the time to understand it. Rather than sharing a lengthy caption, try putting your information into an infographic that displays the information in a way that’s easy to read and understand. A tool we love to use while creating infographics and graphs is Canva! It’s easy to use and you have a lot of flexibility to make your graphics look just right.
Instead of tooting your own horn, have your valued customers do it for you! Reviews and testimonials tend to be more credible and reliable than the same sales pitch you hear from a company over, and over again. You can share your company’s review on any social platform. We do recommend using Canva (or your favorite design tool) to make a graphic in order for it to stand out to your followers.
If you want to boost engagement on your social platforms, hosting a contest or giveaway should do the trick! The bigger the prize, the more interactions you can expect to see. But every giveaway doesn’t have to be extravagant. Hosting small contests regularly is a good way to keep your followers engaged and interested in your product or service.
User-Generated Content (UGC)
Similar to reviews and testimonials, followers tend to trust user-generated content, or UGC, more than content created by the company itself. This also takes some of the weight off your shoulders when a customer creates the content for you. Reposting Instagram stories is the easiest way to share UGC, but it’s also easy to reshare on other platforms as well!
Sharebait, or content that is created mainly to be shared by users in order to get as much exposure or attention as possible, is good for boosting brand awareness. This is another form of content we recommend using Canva for or another design program you prefer. Unlike an infographic, sharebait doesn’t usually contain an overload of useful information. Our main forms of sharebait include scenic photos, quote images, or fun graphics that are related to the brand. Get creative!
Links to External Sites
Sharing links to external sites is great if your company is featured there, or if you just don’t have any new or relevant content of your own to share. Find an industry leader that shares content that is relevant to your company and that your followers would find interesting or engaging.
A downside to sharing links to external sites, is you are driving traffic away from your own pages. The best place to share these links is on Facebook, LinkedIn, and even Twitter!