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AI: The future of social media?

AI this. AI that. You have probably heard the term AI being thrown around quite a bit over the last few weeks. It seems that lately, AI is the talk of the town in the digital space…



If you aren’t familiar with AI, it stands for Artificial Intelligence and whether you knew it or not, it has actually been around for a while. To keep it simple, AI is where machines learn from experience, adjust to new inputs and perform human-like tasks. Take Alexa, Siri, or even self-driving cars for example. They are all forms of AI.


However, you may be wondering, what does AI have to do with social media or marketing though? Well honestly, it has the power to change the marketing landscape quite drastically. Don’t worry though, this isn’t a bad thing at all!


In fact, we encourage you to look into AI and see if any of the technology can help you succeed! Not sure where to start? We have compiled a list of AI marketing tools that can help you with your social media strategy. Check them out, test them out, and find what works best for you!


Jasper AI: Jasper AI is great for copywriting. You can input any topic and the tool will create copy for you in a variety of tones and styles. If you are a social media manager, or copywriter, or are just needing some inspiration when it comes to writing copy for your socials, this tool is worth looking into.


Copy.ai: Copy.ai is another great copywriting tool. This one in particular has a free plan and may be the perfect tool to start testing out AI. Improve your blog writing, write in a more engaging manner, and never run out of ideas.


Zapier: Zapier is the tool for you if you are looking to automate your workflows in an efficient manner. With Zapier, you can build customized workflows and save time. This one may require some more research but they have great support to get you started with the automations.


Grammarly: You have more than likely heard of Grammarly (you probably even use it too)! Yes, this is actually an AI tool that is perfect for content writing. With Grammarly, you can double-check your syntax and grammar when writing. On top of that, Grammarly can offer alternatives in word choice, spot redundancies in your writing, and even spot style inconsistencies.


ManyChat: This AI tool is a great option if you are looking for chat management. It can create personalized conversations on your social media platforms like Facebook Messenger and IG DMs. One popular example we see with ManyChat is that it is used by marketers/creators to send more information to their audience if they express interest on their posts.


These are only a few of the long list of AI marketing tools out there right now! While AI can never replace human interaction and emotion, it CAN help us work more efficiently and effectively! Let us know if you swear by any of these tools or if your opinion about AI has changed now that you know some of the benefits!


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