Content Strategy and Branding Template

The dreaded creative or writers block 🫣! We all fall victim to it from time to time. When that happens, take it as a sign to take a beat and go back to the drawing board.
 
Developing a content strategy and reflecting on your brand is the best cure I've found so far. We can often lose sight of the big picture getting caught up in staying up with the latest trends or listening to all the "experts" out there. It's important to step back and remember the WHY behind what you're doing and develop and plan that supports your goals. I promise you'll sleep easier after you map it all out!
 
 
The SWEET Stuff:
 
Audio Insights and Tips: Developing a content strategy can sound overwhelming at first... Don't worry, I'm hear to help! I've added audio clips throughout the template to provide you with step-by-step instructions, helpful tips, and insights so you can complete each section with confidence.
Your Mission and Values: Maybe you've done this already, maybe not... Either way, your mission and values should always be at the forefront of whatever you create on social media which is why we kick things off here.
Choosing the Right Platforms: I don't believe you should be on every platform. That's a one-way ticket straight to burnout! Your target audience has their go-to platforms so those should be the platforms you pour your energy into.
Content Pillars: You've likely heard of content pillars before... But what the heck are they really and how will they help? We break it down so it's super easy to find out what your content pillars are. When you feel that creative block coming on, referring back to your content pillars will become an easy first step to lighting that flame again.
Find Your Brand Aesthetic: Let's be real, we all love and strive for a good aesthetic! A good aesthetic often means good, consistent branding. When you find that color palette, editing and design style and you stick to it, that's usually when those aesthetic goals are achieved.
No More Caption Block: You have a killer video that you can't wait to share and then... caption block! The worst. Eliminate the dreaded caption block by establishing your own unique formula for writing captions.
Post Consistency: For some this might be sharing 3 videos a day, 5 days a week on TikTok. For others, this could be sharing 2 high-quality Instagram posts a week. The most important thing here is consistency. Find a schedule that works for you and stick to it.
Never Miss an Important Date: You're a burger shop and you missed you National Burger Day! That will never happen again after you map out all the important holidays, days, sales, and events you have coming up. This way you can approach each day with a more creative and strategic content plan.
 
 
The Story:
 
Originally, I created these templates for internal use among our team to gain an edge and provide a better service for our clients. Our clients raved about the design and how much easier it was to navigate compared to the lengthy, boring presentations they had seen in the past. These were usually packed with a whole lot of data and info that meant nothing to them.  With that feedback, I thought "Hey! why don't we share these so more people can benefit from a more strategic social media approach without feeling overwhelmed by all that added, unnecessary fluff." 
 
Like the story of Goldilocks and the Three Bears, I feel like our templates are "Just right!" for business owners tackling their own social media and social media managers looking to level up their services.
 
 
Let's Get Started!
 
Click that yellow 'Download Now' button: Enter in some info and checkout
Insert All Your Awesome Info: Simply drag and drop, plug in the numbers, and add some key business details onto each slide. Feel free to customize colors, fonts, images, etc. to match your brand!
Analyze the Insights: Once you've added all that awesome info, you'll uncover things about your social media efforts you hadn't seen before! This is where the magic happens.
Put it Into Action: Take what you learned and put it into action! This is the most important step of the whole process. Without action, there won't be change.
 
 
FREE Monthly Content Planner & Reflection Template with Purchase!
 
Say goodbye to the days of scrambling for content ideas at the last minute. This template comes with a pretty content planner that'll help you stay organized so you're never left wondering what to post and on what day... *Insert giant sigh of relief!*  Plus, it comes with a reflection page so you can analyze the previous month of posts to see what worked/what didn't providing you with inspiration for the upcoming month.