Engagement and SEO Strategy

The good news, you or your product/service is not the problem! The bad news, your page and content are likely hard to find. But don't worry, this can easily be fixed!
 
Become more discoverable on social media by optimizing your pages and content for search and establishing a solid engagement plan!
 
 
The SWEET stuff:
 
Audio Insights and Tips: We hear SEO thrown around a lot. It can be totally confusing and, like, how does it even relate to social media? Don't worry, I'm here to help you out! I've included audio clips throughout the template to provide you with step-by-step instructions, helpful tips, and insights so you can complete each section with confidence. Before you know it, you'll be the one throwing around SEO language in casual conversation.
FAQs: Drive that response time down by updating your auto-responses to some of your most commonly asked questions. Don't worry, you don't have to stress about sounding like a bot. Your customers will appreciate the quick responses.
Hashtag Bundles: Put together copy-and-paste Hashtag bundles you can quickly grab and throw into the comments section or end of your post. These should still be customized to the content you're sharing but it will also save you a lot of time typing out some of your more frequently used hashtags.
Meaningful Engagement: You shouldn't be liking, commenting, and following just any person or account. Focus on uncovering your target audience through similar accounts, hashtags, location tags, etc., and engage thoughtfully with them.
Keyword Research: Put together a list of industry niche keywords and phrases to integrate into your social media content and pages to improve your discoverability in search. I'll give you all the best places to incorporate these for better results!
Find Your Routine: Consistency is key! Maintain a consistent presence by incorporating engagement into your routine. For example, maybe spend the first 15 minutes on the treadmill responding to comments and DM's on Instagram or, after you've checked your email in the morning and then again in the afternoon. I'm a big fan of habit stacking!
 
 
The Story:
 
Originally, I created these templates for internal use among our team to gain an edge and provide a better service for our clients. Our clients raved about the design and how much easier it was to navigate compared to the lengthy, boring presentations they had seen in the past. These were usually packed with a whole lot of data and info that meant nothing to them.  With that feedback, I thought "Hey! why don't we share these so more people can benefit from a more strategic social media approach without feeling overwhelmed by all that added, unnecessary fluff." 
 
Like the story of Goldilocks and the Three Bears, I feel like our templates are "Just right!" for business owners tackling their own social media and social media managers looking to level up their services.
 
 
Let's Get Started!
 
Click that yellow 'Download Now' button: Enter in some info and checkout
Insert All Your Awesome Info: Simply drag and drop, plug in the numbers, and add some key business details onto each slide. Feel free to customize colors, fonts, images, etc. to match your brand!
Analyze the Insights: Once you've added all that awesome info, you'll uncover things about your social media efforts you hadn't seen before! This is where the magic happens.
Put it Into Action: Take what you learned and put it into action! This is the most important step of the whole process. Without action, there won't be change.
 
 
The goal is to engage authentically and meaningfully. This isn't just about following accounts or liking a bunch of posts but actively participating in conversations, resharing content, and building genuine relationships with your audience. Consistent and genuine engagement with the right accounts can help you expand your reach and connect with your target audience!