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The Importance of an Email List

The Importance of an Email List

Let me set the scene…

It’s the year for your business! You’ve recently had a string of great months on social media. Your Instagram is FINALLY growing. You went from 2K followers to 65K and you couldn’t be more proud.

BUT WAIT… you wake up one morning and your Instagram account has been hacked.

Yes…HACKED. You are locked out of your account, Instagram is no help, and you have no way of retrieving your account. All the hard work you’ve put into your business and social media is just gone.

This is the worst-case scenario of course but it should have you wondering, “How can I combat this if it ever were to happen?

Enter the email list.

It doesn’t sound like the most exciting thing but there are several reasons why having a email list should be top of mind in your overall marketing strategy!

What’s an email list?

It’s a list of emails you have gathered from people who are interested in your services or business. Essentially, you want to encourage people to subscribe to your email list and build a network.

Let’s go back to our scenario and break down why it’s important to have an email list.

Direct Communication

An email list is a form of direct communication to your audience. Your emails will land directly in your subscribers’ inboxes.


Like our example showed, you can build your social media up to a large number but you don’t necessarily own it. It can be gone in seconds. An email list is something you own and you don’t need to worry about a changing algorithm. You have complete control over this channel of communication.

Relationship Building

On top of ownership and direct communication, it can also help strengthen your relationship with your subscribers. Email tends to be more personal and it’s a chance for you to nurture and build trust.

Drive Traffic and Sales

You can also use an email list to increase your sales and drive traffic! Whether it be your website, store, or maybe even a blog, increase your traffic flow and make more sales.

The fact of the matter is that there are many other reasons to create an email list in addition to these. It can save you when you’re in a tough situation and also provide immense value to your overall marketing strategy.

Having an email list plus a strong social media strategy equals a match made in heaven.

If you don’t have an email list, consider creating one! It could be a game changer for your business. You’ll also have the added comfort of knowing you can reach your audience if you ever do lose one of your social channels.

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