Why Social Media Managers Should Offer Custom Social Strategies

Social media marketing and management is more than just sharing fun memes or capturing the perfect cheese pull for your next Reel. When a business invests in you and trusts you to manage their social media pages, they're handing over their tool of communication with their customers and prospective customers. Which I know you don't take lightly and likely why you're here reading this blog. If I could, I would reach through this screen and give you a big high five for showing genuine interest in your clients and for looking for ways to take your own social media management business to the next level. I am so proud of you!

Social Media Management is not "One-Size-Fits-All"

Cookie-cutter plans might work for some, but they won't make your brand stand out. Clients want a strategy that feels uniquely theirs, and that's where you, the social media manager, come in.

Social media is a powerful tool for businesses to connect with their audience. Putting in the effort to understand your client's audience inside and out will alter how you approach everything from content creation to engagement.

Each business also has different goals. Your client may be more interested in how you're driving traffic to their website rather than the number of views their video got. Taking a genuine interest in your client's goals and tracking those metrics will go a long with your client relationships!

You're the Social Media Expert

If you're tired of hearing "I could have my niece post that", then you've come to the right place. Anyone can post on social media but not everyone can curate an effective social media strategy and execute it. This is how you set yourself apart from "everyone" and position yourself as a Social Media Expert.

Clients rely on you to curate their brand's online presence, making it not only appealing but also authentic. Offering custom social strategies showcases your expertise and commitment to their success.

Tailored Strategies = Happy Clients!

Everyone wants to feel special and have something that is uniquely theirs. Clients will appreciate the effort you put into understanding their brand, and the results will speak for themselves.

If you're ready to take your services to the next level and start offering custom social media marketing strategies for your clients, check out our templates! We offer a Social Media Audit template, Content Strategy, Goal Setting and Tracking, and more. You can also grab the full Social Strategy Suite for $39.95! Check it out HERE.